PPC Managementppc management services

Successful Google AdWords campaigns are the key to ensure profitable online marketing. Our AdWords management services will help you increase revenue and increase profitability.

I am not an SEO consultant that asks for long term contracts either. If you are spending or prepared to spend a minimum of at least £1000 / month on Google AdWords, there’s a good chance I will be able to help you increase the profitability of your PPC campaigns. Pay Per Click, also known as, PPC management  is a great way to target your message in front of those individuals who are looking specifically for your product or service.

Whether on Google AdWords or Facebook, through search, display or re-targeting advertising, PPC management and services provides quality exposure, for the budget you have.

I provide the highest quality service possible with my individual management plan. Whatever your requirements, budget and market, I will tailor your Google Adwords campaign to maximise  your results.

How I Do That:ppc management certified

  1. Every account created is organised and structured correctly to ensure full optimum benefit
  2. I carry out a full and extensive keyword and market analysis to increase target reach.
  3. Your budget is assigned to the correct and proper phrases that will generate quality leads
  4. I continuously  assess the ‘Quality Score’ of your ad to ensure maximum benefit.

 

How I Carry Out My PPC & Adwords Management Services

Research

I carry out in-depth research on three main areas: Your business, your competitors and your keywords. I will look at your business and get to know your products and services, the type of customers you want to target and the goals you want to achieve. I will investigate your main competitors, and research their advertising  so I know what has been working for them, including their advertising spend. Finally, I will research the best terms and phrases that will generate the best return on ad spend (ROAS) for you, maximising your investment.

Account Build

Once I have carried out all the research of your keywords, I then start building your targeted list with a focus on relevancy to your target audience and the queries they use to search for what you offer. When that is complete I then start to develop your text and image ads. I focus on creativity to grab the attention of your potential customers, aiming to make your ads stand out from your competition, without compromising quality.  Also I A/B split test the ads in each ad group to ensure quality performance over time.

Ongoing Analysis

When your account with all its research, keyword lists and ads is completed, that is when the real work actually begins. A campaign’s effectiveness has to be constantly measured and analysed to ensure that the actions taken by those who respond to your advert are the correct responses. That they maximise your conversions and keep your costs per click to a minimum . I track every conversion back to the keyword level enabling me to optimise your campaigns, increase conversions within your advertising budget.

Pay Per Click advertising is not for every business, especially if you haven’t got the budget for it (for the record I work with businesses with a minimum of £1,000 a month budget spend). If online marketing is what you want, then you may want to consider our SEO services if you haven’t already.

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